Bare Metal Cloud

A well-known audio and video cloud-service provider has more than 500 industry-leading customers in domains such as live streaming, social networking, game, finance, medical care, government affairs, and conferences. To expand its global footprint, the company utilizes Bare Metel Cloud (BMC) service. By doing so, they established a smooth, high-definition, low-latency, real-time interactive audio and video experiences for users around the world in complex network environments.

The company has nearly 20 years of technical experience in the audio and video field, and its independently developed audio and video engine is internationally recognized for its audio and video preprocessing, network self-adaptation ability, and cross-platform compatibility. It provides one-stop audio and video cloud services for more than 500 enterprises across more than 200 regions. Connecting 500+ million end users worldwide, the company’s audio and video interactions exceed 2 billion minutes each day.

However, the regional network environment between user locations plays a key role in determining the quality of real-time experiences. For instance, how to deliver the same high-quality, low-latency service in emerging markets such as India, Indonesia, and Brazil as they could in established markets like Europe, has become a prerequisite for expanding into global markets.

The senior manager of the company mentioned that emerging markets such as India, Indonesia, Brazil, the Middle East, South America, and Africa face many challenges compared with competitive, mature markets. 4G service is not widely available and 2G service is still common, meaning applications must contend with lower network speeds. Some markets have expensive network tariffs, complicated data protection policies, and/or limited suppliers. Connections between cities and regions are often sparse.

The Company leveraged BMC service to quickly deploy and connect more than 20 core and edge PoPs in Europe, North America, South America, and Southeast Asia. This established a stable, low-latency, dedicated network; access to the best local carriers, particularly important in emerging markets; and improved end-to-end interactive audio and video experience for users around the world in complex network environments.

BMC service, currently, is enabled by numerous Points of Presence (PoPs) across the globe, more than 70 of which are located in emerging markets. These PoPs are all outfitted with high-performance bare metal cloud servers. The global backbone network and 5,400+ global peering interconnections ensure the ultra-low latency connectivity; 24/7 technical support enables to quickly respond to enterprise customers’ requirements and problem resolution.

By leveraging BMC service, the audio and video service provider established a stable, low-latency, dedicated network and improved end-to-end real-time interactive audio and video experiences for users even under complex network environments. At the same time, BMC service also helps reduce operation and maintenance costs, increase operation efficiency, and expedite technology developments and upgrades, allowing the company to further expand its global footprint.

BMC service did more than provide global servers and bandwidth. There is a professional team working with the company to provide in-depth technical consultation in the preliminary stage, created a customized technical solution to meet customer needs. Consequently, all of the company’s key performance indicators were immediately improved, including sound and graphics quality, latency, packet loss, and network adaptability. Customer satisfaction increased by an impressive 35%. By using BMC service, not only was the company able to better control operating costs, but they could expand their overseas business presence.

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