Chinatrust Real Estate optimizes business operations with high-efficiency and low-cost network services.
Establishing long-term partnership with Chief Telecom to integrate multiple services and multiply the synergy of applications.
The housing boom has driven the growth in relevant industries recently, and the competition in housing market continues to heat up. Chinatrust Real Estate makes good use of new communication technology and professional services to optimize daily operation. This is exactly the secret of its success.
Since 2015, Chinatrust Real Estate has created substantial cost-effectiveness. Adopting flexible strategies, including IDC relocation, dedicated line, Chief 070 VoIP and video conference services, help minimize the impact of COVID-19 pandemic. The key to success is that Chief Telecom, selected as a single supplier, provides complete solutions and prompt customer service.
The best cost-effective IDC and 070 VoIP
Shih-Wei Lee, CIO of Chinatrust Real Estate said, “Chief Telecom’s total solution can meet our expectations for cost-saving, service quality and operational stability. The long-term partnership lets us to experience Chief’s professionalism and proactive customer service. We will continue to utilize Chief’s solutions to meet our expanding needs in the future.”
Shih-Wei Lee, CIO of Chinatrust Real Estate
Established in 1985, Chinatrust Real Estate is the first company registered as a housing agency in Taiwan. In 1997, it changed its business model to franchising. Currently, there are about 250 franchisees and over 4,000 sales representatives in Taiwan.
Looking back the cooperation between Chinatrust Real Estate and Chief Telecom, it started with the IDC relocation in 2015. At that time, there was a power outage happened at Chinatrust Real Estate headquarter building where its data center located. Chinatrust Real Estate decided to move the data center to IDC after evaluating the supplier selection criteria such as distance and customer base.
“The dual loop architecture, the business reputation and the well-known global customers let us feel reassured when adopting Chief IDC service. Except the one-time installation charge, the overall cost is lower than the expenditures of self-built data center.” said Shih-Wei Lee.
Chief 070 VoIP also brought significant cost-saving benefits and stable call quality. Average monthly phone bills have been dropped by 50% since 070 VoIP service was introduced. The monthly phone bills have been under control as expectation in nearly five years, and there has been no surge in phone bills despite the greater sales growth.
070 VoIP also provides benefits to the employees. The senior executives can make international calls directly with 070 VoIP. For example, employees usually need to contact headquarter with their mobile phones to help franchisees find the required information or stay connected with their colleagues at headquarter, which leads to more complicated issues such as phone bill calculation and allowances. Now, they can directly dial extension with 070 VoIP mobile APP to contact their colleagues without additional costs. 070 VoIP supports CDR (Call Detail Record) function and also incorporates a clear billing system, both make management more convenient.
070 conference meeting overcomes the challenge of COVID-19 and multiplies the efficiency of course arrangement
In order to replace the traditional phone system, Chinatrust Real Estate was looking for a single supplier who can provide complete service solutions. Chief met the expectation during the trial. It assisted Chinatrust Real Estate to add dedicated line and network equipment in the IDC to ensure the stability of call quality.
070 video conference service also provides similar benefits. Chinatrust Real Estate used Skype for conference meeting in the old days. After deploying 070 video conference in 2020, it not only obtains more functions but also greatly enhances security to be compliant with confidentiality requirements and considerations.
Different from 070 VoIP which is mainly used in the headquarter, 070 video conference is widely used in all of franchised stores of Chinatrust Real Estate and their employees. Especially during the Level 3 epidemic alert period, it played an important role in supporting staggered shifts and conducting internal staff training. For example, we invited the Land administration agents to explain actual transaction price registration 2.0 policy through online courses to assist colleagues to strengthen their professional skills.
Shih-Wei Lee pointed out that it took a lot of time and manpower to arrange physical meetings or internal staff training. The Education and Training Department needed to look for a suitable venue, establish registration system and make appointment with lecturers. It did take a lot of efforts for course arrangement.
Currently, the training courses are held through 070 video conference meeting. It allows us to announce course information a week earlier. The length of online course is scheduled as one hour in order to make the courses more diversified. Also, it makes it easy to invite lectures and flexible to arrange extensive courses as needed.
In this way, employees can attend training courses or meetings with their mobile devices even when they leave the office, and they can still work during the meeting break. In addition, the recording function enables the meeting and course to be completely saved to allow absentees to watch after then. Due to the great result, Education and Training Department has planned to purchase additional meeting rooms to respond to future needs.
Service-oriented, proactive professionalism
Chinatrust Real Estate provides high-quality service with safety, professionalism and enthusiasm. The professionalism of Chief Telecom in technology and service has been affirmed by Chinatrust Real Estate.
For example, no matter what the system adjustment or upgrade, Chief Customer Service Department will properly notify customers, so that the IT department can take precaution actions to avoid employees and operation of the company being affected. Actually, there are many domestic and foreign suppliers who can offer IDC, VoIP and video conference meeting services as well. But, Chinatrust Real Estate still prefers Chief Telecom as their supplier.
“Our IT department and Chief have built a team to discuss requirements and planning, especially for various technical designs such as HA architecture. Chief has given a great support and prompt reporting and feedback to any issue. The long-term cooperation allows us to experience the professionalism of Chief Telecom and be more confident to adopt the solutions that Chief proposed” Said Shiwei Lee.